4 Tricks On How To Optimize Your YouTube Video

According to Reelseo, over 500 hours of video are uploaded every minute. Many people think that all they need to do is upload their videos and come and watch it. With the huge number of hours uploaded every day, you stand no chance of getting your videos watched unless you optimize them. To help you out, here is a guide on how to optimize your videos:

Have an optimized title

Just like when creating an article, you need to have a title for your video. In addition to letting your users know what your video is about, the title also greatly affects the ranking of your video. If you do a simple video search, you will notice that the videos in the top results have keywords in the title. This means that the keyword that you use greatly affects your ranking.

To increase the chances of your video appearing in the top search results, you should insert your target keyword in the title. In addition to this, you should also ensure that your title isn't too long. To attract people to click on it make it interesting.

Fill the video description

The sole purpose of the description is to give a summary of what your video is about and as a consequence increase the click-through rate. To avoid missing out on your keyword being "emboldened" in the search results, insert your keywords in the description. While plenty of SEO training professionals recommend that you add as many keywords as possible in the description, you should avoid overstuffing to avoid penalties. For that valuable backlink and to drive traffic to your site, you should include a link to your site.

Include a video transcript

In addition to saving data for people that don't want to watch the video, or those that are hard of hearing, you also provide indexable content for Google's spiders when you include a video transcript. By going through the transcript the spiders are able to understand more about your video thus increasing your chances of ranking high in the search results. As rule of thumb you should include your keywords in the transcript.

Make the video interesting

The reason why you are creating a video is because you want people to watch it. According to Google, one of the ranking factors for videos and content is retention time. This means that you need to attract as many people as possible to stay and watch the videos for as long as possible. One of the ways of making them watch the video is making it interesting. You should include figures, different backgrounds, different camera angles, and any other method to retain viewership.

Conclusion

These are tricks on how to increase the ranking of your YouTube video.  As you have seen it's easy to rank your video if you are committed to it, but if you don't have time to do it, you should hire a SEO company to make the video for you and help you in ranking.